SF Bayflower: The xSuit story - Building the best performance suit in the world

Tuesday, October 11, 2022

The xSuit story - Building the best performance suit in the world

The Origin of xSuit

Hey friend,

Max Perez here, founder of xSuit. Ever since the late 19th century, suits have been a staple of Men's fashion… A classic suit was a statement, projecting confidence and showing that you belonged But due to an ever-evolving fashion scene and lack of innovation in the industry, they had started to fall behind. Men were starting to realize that simply looking the part, wasn't worth sacrificing comfort… As a corporate man myself at the time, I felt first-hand the pain of discomfort and stuffiness men had to endure just to look the part of a professional. Something had to be done.

so I came up with the idea of the xSuit A redesigned modern suit built from the ground up; Stylish, high-tech and supremely comfortable

Also, to eliminate all middlemen and offer our goods at a price that is competitive with the $800–$900 suits sold by our rivals, we decided to only sell online. In order to offer an unmatched level of comfort never before seen in a suit, we started by rethinking the restrictive textiles currently used in suits. We did this by employing the most luxurious stretch fabric on the market. And treated the cloth with a patented DWR coating making the suit liquid and stain resistant. Finally, we used a novel fusing technology to tape the entire suit together, ditching classical stitching.

The #1 Funded Suit on Kickstarter and Indiegogo

We decided to crowdfund the launch of the xSuit on Kickstart and Indiegogo and it was a huge success. The incredible demand validated our project and showed us how so many men were also fed up with suits. The launch exceeded our initial goal and received tons of press coverage that we had not anticipated. Our campaign ultimately ended with $643,385 raised. Since then, we've sold over 20,000 suits and added other items such as shirts, tees, belts and ties to our lineup with the ultimate goal of helping men look and feel their best.

xSuit Model

To date we've sold exclusively online in order to offer competitive prices and keep xSuit accessible worldwide. We've had customers who were previously buying $900+ suits make the switch to xSuit and never looked back. Our mission was to revolutionize the suit industry, and we've been making strides thanks to you and thousands of other men across the globe. Unmatched quality and relentless innovation remain our benchmarks and we won't stop until hundreds of thousands of men have experienced the comfort and liberation that is synonymous with xSuit. The future is exciting...

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support@xsuit.com

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