Hi ,
I'm writing to apologize for the email you received earlier today. The subject line was unprofessional, disrespectful, and completely at odds with who we are.
That's on me. I'm the founder, and I take full responsibility for what goes out under the xSuit name—regardless of who drafted it or which team member sent it. It shouldn't have happened.
Here's the thing: we built xSuit on a promise to be confident without being arrogant, innovative without being complicated, sharp without being cold. We talk about respecting people's time, speaking their language, and showing up with quiet integrity. Then we send something crude and try to justify it as edgy. That's not integrity. That's hypocrisy.
You deserve better. If you trust us with your time and attention, you deserve marketing that reflects the actual values we claim to stand for. Not something designed to shock or offend in the name of getting noticed.
I'm committed to making sure this doesn't happen again. We're reviewing our process and holding ourselves to the standard we promised you—the same one our brand promise depends on.
Thank you for holding us accountable. That matters.
Max
Founder, xSuit
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